We tell stories to encourage everyone to ride a bike. With more people cycling, we believe that we can create more communities that are fun, cool and safe. First Bike Ride is for everyone: it doesn’t matter if you’re a newbie, pro, casual cyclist or if you’re still trying to find your way into bicycles.
First Bike Ride envisions our cities to have better roads and safe spaces and we believe that promoting cycling and the things that connect to it would help us achieve this. That’s why we always say: if you can ride a bike, ride a bike.
The world is a better place if people ride their bicycles—whether it’s for commuting, a race, conquering rough trails, touring the country, hanging out with friends or just picking up groceries.
During his first bike ride around Metro Manila, Lester Babiera thought that it would be awesome to create internet content about cycling. He’s a storyteller anyway and he has a lot of free time because of the lockdown brought by the pandemic. He was studying lessons about social media and thought that this might be a good practice application for the things he learned.
That time, he’s not yet really invested into cycling. In fact, before his first bike ride, he disliked the idea of biking in Metro Manila. He decided to buy a bike after being influenced by friends and realized that it was not bad. He saw the potential of bicycles as a way of solving the traffic problem of his city and a tool in promoting sustainability. It was fun too, this dude thought, and would love to see more people on their bikes.
In September 2020, Lester created a Facebook and Instagram page for First Bike Ride, initially targeting his friends and their network to join him in his bicycling adventures. He wanted to make content that would make more people try cycling without getting intimidated and for the community to be reminded that every cyclist is a human being with unique and interesting stories to tell. That they are more than just a cyclist.
The pages grew, he made new friends, learned a lot of things and made a Youtube channel, among others.
The storytelling eventually evolved and now we’re here.
Shoot us a message: email@example.com